 |
|
 |
|
|
|
|
|
|
Posted by : beartist
As any successful businessman will confirm, having a great product or service is just the beginning. After all, in this day and age, everything comes down to marketing. The more creative you are in your marketing efforts, the more successful your business is. There are many ways to promote your business without spending a fortune. In this article I will describe one of the most powerful tools on the Internet - ecards!
Ecards (electronic greeting cards) are a great example of
efficient marketing on the internet. You have a free service open to the
Internet users. The ecards they send from your site invariably contain
promotion for your company, products or services. They are advertising
tools that are immediate, inexpensive, personalized and although sent
via email, Spam free.
This form of Internet marketing is extremely effective. More than 50% of
the U.S. population and 85% of all Internet users visit a greeting's
site annually, according to research firm Jupiter MediaMetrix. Why not
use even a small percentage of these potential clients to you advantage?
OK, BlueMountain.com has more than 100 million unique visitors each
year, but even with less numbers, the potential is there. Remember, with
each sent ecard from your site you have at least two potential clients!
If someone utilizes the ecards service on average only twice a day, in
the period of a year the service is advertised approximately 730 times.
Multiply this number by the number of registered users and you get
yourself a healthy advertising stream. Recognizing the huge potential,
in 1999 Excite@Home Corp. paid $780 million for the purchase of
BlueMountain.com. How much would you pay for that type of advertising?
No need to answer -- you can have an ecard site for a lot less. The
concept is the same, and you can use it just as the big boys. You can
build a database of qualified prospects and use ecards to:
Promote - promote products and services Brand - create company awareness among your client base
Invite - invite people to seminars and special events
Remind - send appointment reminders
Inform - send Client appreciation memos, Recruiting/hiring notices,
etc.
Reference - send Birthday wishes, Holiday greetings, Thank You's,
etc.
OK, so now you know you need an ecard section on your site. What do you
need next?
Ecards software:
There are a lot of very good ecard programs on the Internet. I highly
recommend the following:
MyPostCards Platinum (http://mypostcards.com/platinum/)
ECardsPro price U$299 (http://www.ecardspro.com/)
Greeting Card PRO price U$249 (http://www.greetingcardpro.com/)
Greeting Cards Pro price U$249 (http://www.all-yours.net/software/)
Content:
Custom content: If you have a larger budget you can have an
well-known artist like Vlad Kolarov (http://www.evlad.com)
create custom animated ecards for you. On average, a Flash animated
ecard costs $350.
Leased content: A much cheaper way to obtain high quality content is
to use the services of a company like Cardsup Greetings (http://www.cardsup.com).
Their ecards have been used by such sites as Yahoo Greetings,
Regards.com, ecards.com, etc. For a very reasonable price you will get:
GREAT CONTENT for your existing web site, made by some of the
best animators/cartoonists in the business.
FREE UPDATES -- you will receive FREE monthly Flash ecards! Each
month you will get from 5 to 30 additional ecards at no cost.
FREE SCREENSAVERS -- you will receive all additional free
animations as screensavers too, and you will be able to sell them to
your customers.
Web Hosting:
If you do not have a web host for your site, be sure to check out
Fullservehost.com (http://www.fullservehost.com).
They have special plans for ecard sites owners that come with free ecard
software.
Note: Dessy Oundian | Contributing Writer |
 |  | |
|
| |
| Thursday, January 20, 2005 - 08:47 AM | |
|
| |
|
| Ecards As A Marketing Tool | Log-in or register a new user account | 106 Comments |
|
| Comments are statements made by the person that posted them.
They do not necessarily represent the opinions of the site editor. |
My comment
(Score: 0)
by Anonymous on Jul 13, 2008 - 03:54 PM
|
|
Helldoil
|
My comment
(Score: 0)
by Anonymous on Aug 20, 2008 - 01:50 PM
|
|
Helloil gucci watches | airline ticket from Canberra to Greenbrier/Lewisburg, WV | ladies citizen eco drive jewelry watches | airline ticket from Nürnberg (Nuremberg) to Salt Lake City, UT | airline ticket from Dresden to Jacquinot Bay | vintage waltham mens wrist watches 18kt 19 j | get airline ticket | work at home data entry jobs that are in southfield, mi | want to work from home with no up front fees | cheap airfare from Clarksburg, WV to Greensboro/Winston Salem, NC | ladies chronograph watches | airline ticket from Hof to Port Angeles, WA | womens diamond wedding set jewelry watches | cheap student airline ticket | mme autret conseill?¨re au credit agricole du morbihan | airline ticket from Appelton/Neenah/Menasha, WI to St. Thomas | airline ticket from Emerald to Vitoria | cheap airfare from Altenrhein to Vancouver - Vancouver International | cheap airfare from Helena, MT to Iliamna, AK | legit work from home general assistant jobs | legit work at home jobs bbb | michele women watches | share your intuitive ideas and work for nasa from home | wide gold band jewelry watches | free multi line casino slots |
|
|
